According to the Wall Street Journal, Apple is looking into expanding its new Apple TV+ service with more content from outside sources such as MGM an others to bring movies, TV shows, live sports, and more.
Although this is said to be in preliminary talks with no deals on the table yet, but this could be a major deal for the service, as it currently relies on in-house content such as For All Mankind, Snoopy in Space, The Morning Show, and more.
It has been said that even with the service's low price ($4.99/Month) most subscribers are not planning on sticking with the service long term, which could become a problem going into 2020 and the 2021 timeframe.