Netflix to sell $2 Billion Bonds to Help Fund more Content
Bloomberg - Netflix is returning to the junk-bond market to fund its content expansion as the company comes under pressure from media giants including Walt Disney Co., AT&T Inc. and Apple Inc.
The streaming company is selling $2 billion of bonds in a two-part offering denominated in dollars and euros, according to a statement Tuesday. The proceeds will be used for general corporate purposes that may include investing in content, production and development, the statement said.
The notes will mature in 10.5 years and can’t be bought back, according to a person with knowledge of the matter. Morgan Stanley, Goldman Sachs Group Inc., JPMorgan Chase & Co., Deutsche Bank AG and Wells Fargo & Co. are managing the bond sale, said the person, who asked not to be identified as the details are private. The bonds are expected to price Wednesday.
Netflix is coming off a quarter in which its forecast for new subscribers fell short of analysts’ estimates. It’s been raising prices in some of its largest territories, trying to shift toward profitability when the competition among other streaming services is mounting.
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