(Video): Apple debuts new iPhone 7 TV Ad: “Romeo and Juliet”
Click to see ad:
[youtube https://www.youtube.com/watch?v=qStdSMad6TY&w=560&h=315]
Month: December 2016
Why won’t Apple Merge MacOS and iOS? Read on for the answer
“When Apple introduced its new MacBook Pro lineup in October, the company made it clear that these machines are meant for so-called ‘creatives,’ or people working in design, advertising, music, and so on,” Tim Bajarin writes for TIME Magazine. “The standout feature is a new interface called the Touch Bar, a touchscreen panel that sits above the keyboard and changes functions based on what software is running at a given moment.”
Apple CEO Steve Jobs “believed that PCs are like trucks designed for specific uses, but the iPad and tablets in general are more like everyday cars — and that’s where the growth will be,” Bajarin writes. “Although I believe Apple will always make Macs, which represent about 12% of its quarterly revenue, it’s the iPad that’s more vital for Apple’s vision of computing’s future. Current Apple CEO Tim Cook was a disciple of Jobs, learning a great deal from him. We’re now seeing Cook use Jobs’ playbook more aggressively as he encourages many users to move from Macs to the iPad lineup and its mobile operating system, iOS.”
“For some time, many people thought Apple might merge macOS and iOS. But it seems clear to me that this will not be the case,” Bajarin writes. “Instead, I believe macOS will be pushed to those who need the Mac as a “truck” while iOS will evolve to become Apple’s mainstream computing software in the form of iPads.”
Read more in the full article here.
CNBC’s Jim Cramer: Why Apple needs to be bigger than the iPhone
“Shares of Apple were slightly lower in mid-morning trading Monday, after the company publicly acknowledged its self-driving car efforts for the first time last week in a letter to the head of the National Highway Traffic Safety Administration,” Natalie Walters reports for TheStreet. “People are pleased with this venture because it means the company is diversifying, TheStreet‘s Jim Cramer said on CNBC’s ‘Mad Dash’ segment.”
“‘Apple’s car issue is something that people want to see because it has so little to do with the phone,’ Cramer said. The tech giant has been criticized for relying too heavily on iPhone sales and not being as innovative as it was under its former CEO, the late Steve Jobs,” Walters reports. “Just today UBS analyst Steve Milunovich put out a note out stating that while Apple’s share was ‘good all over the globe,’ it’s losing some share in China, Cramer noted. That’s one of the reasons Apple needs to move away from ‘just mobile.'”
“This stock could also be affected by changing relations with China under President-elect Donald Trump’s administration, Cramer said,” Walters reports. “‘I still find that this is an area that you could easily relate a tweet about China from Trump to this stock and say, you know what, I’m going to pay a lower multiple for it.'”
Read more in the full article here.
Apple Board Member Al Gore meets President-Elect Donald Trump
“President-elect Donald Trump met with Apple board member and former Vice President Al Gore at Trump Tower on Monday,” Antonio José Vielma reports for CNBC.
“As he was leaving Trump Tower, Gore told reporters he had a lengthy and very productive session with the president-elect, and mentioned he also had an earlier meeting with Trump’s daughter Ivanka,” Vielma reports. “‘It was a sincere search for areas of common ground,’ he said. ‘I found it an extremely interesting conversation, and to be continued, and I’m just going to leave it at that.'”
“The former vice president joined the Apple board in 2003,” Vielma reports. “As of earlier this year, he owned a little more than 440,000 shares, according to filings.”
Read more in the full article here.
