Even though the next iPhone name is only a rumor, marketing ad agency '6S Marketing' has asked Apple to reconsider naming the new iPhone after their company.
In an open letter on its web site, 6S Marketing said:
"See, our company name is 6S Marketing, but our clients, friends, and colleagues simply refer to us as good ol' "6S." It's a small name but a big part of our identity -- one we've been using since 2000, when we started this company in my tiny apartment. At that time, we didn't think that one of the biggest, and most well-respected, companies would use it to name a mobile device. (We were still using Motorola flip phones at the time, after all.)
The reason we chose the name "6S" is that it sound like "success" (get it?)."
However, there is talk that the company is taking advantage of this proposed name as a way for a publicity stunt, since the name has not been officially announced by Apple.