Ever since Apple announced FaceTime for iOS and then Mac, millions of users have been using it.  It is used around the world for business, personal, or anything else in-between.  But at the same time, Apple has some users believing that FaceTime is the only solution for iOS (thanks to their clever marketing).  Even I didn't know that their are other (and more advanced) chat apps out there for iOS and Mac until I had customers that needed me to chat with them on devices other then iOS and Mac.
Besides the usual services such as Skype, PollyCom, and others, Google  has a very good chat alternative called Hangouts (formally called Google Talk).  The service is free and has more features then iOS's FaceTime and also works on all platforms.
The set-up is a snap, and you'll be chatting with other Google Hangout users in no time.  Just go to http://www.google.com/hangouts/ and download the add-on application for your device or Mac.  Once downloaded, double click the .DMG file and follow the screens.  Once installed, follow the screens again to sign in and start chatting!